Bachelor of Arts from Queen Margaret University, “Higher Education Institution of the Year” at the Herald Higher Education Awards 2025.
BA (Hons) Marketing Management
MARKETING
REASONS FOR CHOOSING THIS PROGRAMME
Degree from a Top Scottish University
1
Focus on practice
2
An applied study programme, closely aligned with the needs of the Marketing sector.
Networking opportunities
3
Exceptional external industry links and established academics
Contemporary modules
4
Specialised curriculum that applies theory in practice through realistic case study analysis.
EFMD Memer
5
The Metropolitan College is a Full Member of the European Foundation for Management Development, the globally recognized accreditation body for business schools.
EBEN Member
6
The Metropolitan College is the only College in Greece that is a member of the European Business Ethics Network (EBEN).
Participation in training activities
7
Alongside their studies, students participate in business strategy competitions and visit major companies in the industry.
Immediate professional integration
8
Marketing graduates have international career prospects within Greece and abroad, through the Metropolitan College’s career office and network of collaborating companies.
Seminar attendance
9
The Metropolitan College offers certified seminars and events by renowned business executives.
International career prospects
10
Opportunity to work in Greece and abroad
UNIVERSITY
DURATION IN YEARS
(FULL-TIME)
(FULL-TIME)
4
DURATION IN YEARS
(FAST-TRACK)
(FAST-TRACK)
3
LANGUAGE
en/gr
The BA (Hons) Marketing Management offers students a contemporary knowledge background on the subject, covering the entire range of Marketing functions and forming professionals who are able to have successful careers in all Marketing departments of any modern business.
Marketing has emerged as one of the most dynamic and fast-growing fields in Greece over the past decade. Long considered a cornerstone of all business activity, Marketing has been revolutionized by the rise of Digital Marketing, offering businesses powerful new tools to connect with consumers. For graduates, this evolution translates into exciting, creative, and highly rewarding career prospects.
The programme is delivered through a blend of modern, interactive teaching methods, including lectures, certified seminars led by industry professionals and visiting academics, real-world case studies from both the Greek and international markets, and hands-on business simulations.
The core of this programme’s philosophy is the “learning-by-doing” approach, designed to immerse students in the digital and strategic dimensions of marketing and prepare them for real-world challenges. Through a balanced mix of theoretical knowledge and practical, up-to-date training, students gain both the critical insight and applied skills required to stand out in today’s competitive job market.
more +
MODULES PER YEAR
1
- Microeconomics
- Principles of Marketing
- Introduction to Management and Leadership
- Macroeconomics
- Financial Accounting & Statement Analysis
- Business Law and Policy
- Study Skills for Business Students
- English for Business I
2
- Operations Management
- Integrated Marketing Communications
- Global Marketing
- Customer Relationship and Services Marketing
- Digital Marketing and Social Media
- Data Analysis and Decision Making
- English for Business II
3
- Digital Marketing Analytics
- Brand Management
- Exploring Strategy
- Marketing Planning and Strategy
- Project Management
- Research Methods
4
- Negotiation Theory and Practice
- Ethics, Social Justice and Sustainability
- Critical Issues in International Marketing
- Honors Dissertation (Thesis)
DISCOVER
LEARN MORE ABOUT THE PROGRAMME
1
Career Prospects
Marketing graduates are equipped with all the essential skills needed to build successful careers in the Marketing and Communication sector. They are well-prepared to:
- Work as marketing executives across public and private sector organizations, taking on key decision-making roles in departments such as Digital Marketing, Communication, Advertising, Public Relations, Market Research, Brand Management, and Sales.
- Launch and grow their own start-ups or family businesses, particularly in the area of digital marketing services, combining creativity with entrepreneurial drive.
2
Admission Requirements
This programme is aimed at graduates of secondary education who wish to advance professionally in the field of Economics.
Required documentation:
- High school leaving certificates issued by national Lyceums with a minimum grade of 10 or equivalent foreign certificates (e.g. International Baccalaureate, European Baccalaureate, etc.)
- Letters of Recommendation
- Copy of Identity Card
- Passport-sized photos
- Application Form
The evaluation of the above supporting documents is completed by the personal selection interview of the candidates.
