Internationally recognised Master of Science degree from the University of East London.
MSc Digital Marketing in the AI Era
DIGITAL MARKETING & ΑΙ
REASONS FOR CHOOSING THIS PROGRAMME
Degree from a renowned British University
1
Certifications from leading companies
2
Opportunity to obtain certifications from leading companies such as Meta, Google, and Microsoft, during studies.
Specialised Master’s degree
3
Emphasising on the fields of digital strategy, content and social media marketing, digital advertising, data analysis, customer experience, AI tools utilization and marketing automations.
Immediate professional integration
4
Marketing graduates have international career prospects within Greece and abroad, through the Metropolitan College’s career office and network of collaborating companies.
Flexible class schedule
5
Ideal timetable for working students and completion of studies in one academic year.
Seminar attendance
6
The Metropolitan College offers certified seminars and events by renowned business executives.
UNIVERSITY
DURATION IN YEARS
(FULL-TIME)
(FULL-TIME)
1
DURATION IN YEARS
(PART-TIME)
(PART-TIME)
2
LANGUAGE
en/gr
Combining the core principles of Digital Marketing with the transformative potential of Artificial Intelligence, the MSc Digital Marketing in the AI Era is a contemporary and forward-thinking postgraduate programme designed to prepare tomorrow’s professionals for the rapidly evolving digital business landscape.
The programme focuses on the strategic use of emerging technologies to design, implement and optimise integrated digital marketing strategies.
Students develop specialist knowledge across key areas including digital strategy, content and social media marketing, digital advertising, data analytics, customer experience (CX), AI-powered marketing tools, marketing automation and data-driven decision-making. With a strong emphasis on experiential learning, the programme enables students to apply theory in practice through real-world business challenges, collaborative projects and industry-focused case studies.
The programme also offers opportunities to earn professional certifications from leading global organisations and technology companies, including Meta, Google and Microsoft, further enhancing graduates’ professional profile and competitiveness in the global job market.
By combining academic excellence with practical application and cutting-edge digital technologies, the MSc Digital Marketing in the AI Era fosters critical thinking, creativity and strategic leadership, equipping graduates with the knowledge, skills and confidence to lead digital transformation and drive business growth in the age of Artificial Intelligence.
MODULES
1
- Strategic Digital Marketing
- Digital Advertising and Analytics
- Contemporary Issues in Digital Marketing
- Digital Consumer Behaviour
- Building Successful Web Presence
- Dissertation/ Project
- Social Media Marketing
DISCOVER
LEARN MORE ABOUT THE PROGRAMME
1
Career Prospects
The MSc in Digital Marketing in the AI Era provides graduates and professionals with the necessary qualifications in order to pursue successful careers and advance professionally as:
- Digital marking executives in major businesses and organisations in the private and public sectors
- Search Engine Optimization specialists
- Digital media management executives
- Business consultants, etc.
- Freelancers, by establishing and developing their own businesses
2
Admission Requirements
The programme is designed for graduates and professionals from a wide range of academic and professional backgrounds—including Business Administration, Marketing, Accounting, Information Technology and related disciplines, who wish to develop specialist expertise in Digital Marketing and the strategic application of Artificial Intelligence, enhancing their career prospects in an increasingly digital and AI-driven business environment.
Required documentation:
- Copy of University degree (issued by Greek or foreign Universities in any subject area)
- At least two years professional experience in Marketing related areas (desirable not compulsory)
- Letters of Recommendation
- Copy of Identity Card
- Passport – sized photos
- Copy of English language certificate (if required)Other certificates/ degrees
- AMC Application Form
A personal interview complements the evaluation of the above documentation.
Candidates without a degree, but with relevant professional experience and proven knowledge of the subject matter are encouraged to apply.
