Description

Marketing is a fascinating area and an essential aspect of every business offering numerous possibilities for a creative career. The ΒA (Hons) Marketing Management provides students with a solid background in the subject area, covering the entire range of Marketing activity and preparing them for a successful career in the Marketing Department of any modern business. By attending a mixture of theoretical and applied modules, students are able to combine knowledge with the necessary experience and succeed in being highly competitive in the job market. Teaching is based on a combination of modern interactive methods, such as guest speeches and seminars delivered by top Marketing professionals, case studies from the Greek and international markets, as well as business simulations. The BA Marketing Management, having at the core of the programme’s philosophy the “learning-by-doing” approach, is designed in such a way to familiarize students with both the theoretical and practical aspects of Digital Marketing which opens up very promising and lucrative career career paths.

Duration: 4 years

Modules

 YEAR 1

• • • Study Skills for Business Students
    • Business English I
    • Principles of Marketing
    • Contemporary Business Environment
    • Business Economics
    • Theory and practice of Finance and Accounting
    • Understanding Management in Organizations
    • Data Analysis and Decision Making

 YEAR 2

• • • Business English II
    • Operations Management
    • Integrated Marketing Communications
    • Global Marketing
    • Digital Marketing and Social Media
    • Customer Relationships and Services Marketing
    • Enhancing Customer Experience

 YEAR 3

• • • Exploring Strategy
    • Digital Marketing Analytics
    • Brand Management
    • Marketing Planning & Strategy
    • Marketing Research & Analysis
    • Value-Driven Marketing

 YEAR 4

• • • Business Ethics, Sustainability and Corporate Social Responsibility
    • Management Insight and Consultancy
    • Contemporary Issues in Marketing
    • Honours Dissertation

Career Prospects

The BA (Hons) Marketing Management programme offers the necessary skills to those who wish to advance professionally in the Marketing and Communications sectors. Graduates of the programme can:

• • Pursue a career as Marketing executives in private companies or organizations or the public sector in areas such as the following:
    • Digital Marketing,
    • Advertising,
    • Public Relations,
    • Market Research,
    • Brand Management,
    • Sales
  • Work as freelancers, creating and developing their own business.
  • Continue their studies at postgraduate level in Greece or abroad.

Admission Requirements

The programme is addressed to high-school leavers who wish to pursue a career in the area of Marketing Management.

Required documentation:

• • Completed application form
  • Copy of passport (page with your personal details and photo)
  • Certified English translation of High School Leaving Certificate and mark sheet or equivalent qualifications
  • Proof of English language proficiency
  • Letter of recommendation / reference from academics or employers
  • Other certificates/degrees

Cases of candidates with proven knowledge in the field in addition to their secondary education are examined on a case-by-case basis.

A personal interview complements the evaluation of the above documentation.

Academic Staff

The academic staff of the School of Business and Finance consists of distinguished lecturers, holders of Masters and PhD degrees with extensive research and management consultancy work, teaching experience at Greek and foreign Universities plus professional recognition in their field of expertise.

In their majority they are also top business executives who can familiarize students with the latest business administration practices and help them put to practice the theoretical knowledge they acquire in class.