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ΒA (Hons) Marketing Management

Why choose the ΒA (Hons) Marketing Management?

✓		Accredited programme of studies in Marketing offered in Greece in partnership with a distinguished UK Academic Institution, the Queen Margaret University.
✓		Specialized curriculum in Marketing that provides students with a range of both “hard” and “soft” skills and covers a variety of modern areas such as Digital marketing which are necessary for any Marketing executive.
✓		Attendance of a series of relevant events and seminars by distinguished academics and professionals, aiming at providing networking opportunities and at bringing together students with the Greek and International business environment.
✓		International recognition of the awarded degree and significant career prospects both in Greece and abroad via the Metropolitan College Career Office and the network of collaborating companies.
✓		Participation of students in various educational activities, such as competitions and visits to advertising companies.
✓		Metropolitan College is the only college in Greece, member of the European Business Ethics Network (EBEN).

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	Description Marketing is a fascinating area and an essential aspect of every business offering numerous possibilities for a creative career. The ΒA (Hons) Marketing Management provides students with a solid background in the subject area, covering the entire range of Marketing activity and preparing them for a successful career in the Marketing Department of any modern business. By attending a mixture of theoretical and applied modules, students are able to combine knowledge with the necessary experience and succeed in being highly competitive in the job market. Teaching is based on a combination of modern interactive methods, such as guest speeches and seminars delivered by top Marketing professionals, case studies from the Greek and international markets, as well as business simulations. The BA Marketing Management, having at the core of the programme’s philosophy the “learning-by-doing” approach, is designed in such a way to familiarize students with both the theoretical and practical aspects of Digital Marketing which opens up very promising and lucrative career career paths. Duration: 4 years

	Modules
	YEAR 1 Study Skills for Business Students Business English I Principles of Marketing Contemporary Business Environment Business Economics Theory and practice of Finance and Accounting Understanding Management in Organizations Data Analysis and Decision Making
	YEAR 2 Business English II Operations Management Integrated Marketing Communications Global Marketing Digital Marketing and Social Media Customer Relationships and Services Marketing Enhancing Customer Experience
	YEAR 3 Exploring Strategy Digital Marketing Analytics Brand Management Marketing Planning & Strategy Marketing Research & Analysis Value-Driven Marketing
	YEAR 4 Business Ethics, Sustainability and Corporate Social Responsibility Management Insight and Consultancy Contemporary Issues in Marketing Honours Dissertation


	Career Prospects The BA (Hons) Marketing Management programme offers the necessary skills to those who wish to advance professionally in the Marketing and Communications sectors. Graduates of the programme can: Pursue a career as Marketing executives in private companies or organizations or the public sector in areas such as the following: Digital Marketing, Advertising, Public Relations, Market Research, Brand Management, Sales Work as freelancers, creating and developing their own business. Continue their studies at postgraduate level in Greece or abroad.

Admission Requirements

The programme is addressed to high-school leavers who wish to pursue a career in the area of Marketing Management.

Required documentation:

- Completed application form
- Copy of passport (page with your personal details and photo)
- Certified English translation of High School Leaving Certificate and mark sheet or equivalent qualifications
- Proof of English language proficiency
- Letter of recommendation / reference from academics or employers
- Other certificates/degrees

Cases of candidates with proven knowledge in the field in addition to their secondary education are examined on a case-by-case basis.

A personal interview complements the evaluation of the above documentation.

Academic Staff

The academic staff of the School of Business and Finance consists of distinguished lecturers, holders of Masters and PhD degrees with extensive research and management consultancy work, teaching experience at Greek and foreign Universities plus professional recognition in their field of expertise.

In their majority they are also top business executives who can familiarize students with the latest business administration practices and help them put to practice the theoretical knowledge they acquire in class.

Description

Marketing is a fascinating area and an essential aspect of every business offering numerous possibilities for a creative career. The ΒA (Hons) Marketing Management provides students with a solid background in the subject area, covering the entire range of Marketing activity and preparing them for a successful career in the Marketing Department of any modern business. By attending a mixture of theoretical and applied modules, students are able to combine knowledge with the necessary experience and succeed in being highly competitive in the job market. Teaching is based on a combination of modern interactive methods, such as guest speeches and seminars delivered by top Marketing professionals, case studies from the Greek and international markets, as well as business simulations. The BA Marketing Management, having at the core of the programme’s philosophy the “learning-by-doing” approach, is designed in such a way to familiarize students with both the theoretical and practical aspects of Digital Marketing which opens up very promising and lucrative career career paths.

Duration: 4 years

Career Prospects

The BA (Hons) Marketing Management programme offers the necessary skills to those who wish to advance professionally in the Marketing and Communications sectors. Graduates of the programme can:

Pursue a career as Marketing executives in private companies or organizations or the public sector in areas such as the following:
- Digital Marketing,
- Advertising,
- Public Relations,
- Market Research,
- Brand Management,
- Sales

Work as freelancers, creating and developing their own business.
Continue their studies at postgraduate level in Greece or abroad.

Modules

YEAR 1

- - Study Skills for Business Student
  - Business English
  - Principles of Marketin
  - Contemporary Business Environmen
  - Business EconomicsTheory and practice of Finance and Accountin
  - Understanding Management in Organization
  - Data Analysis and Decision Making

YEAR 2

- Business English II
- Operations Management
- Integrated Marketing Communications
- Global Marketing
- Digital Marketing and Social Media
- Customer Relationships and Services Marketing
- Enhancing Customer Experience

YEAR 3

- Exploring Strategy
- Digital Marketing Analytics
- Brand Management
- Marketing Planning & Strategy
- Marketing Research & Analysis
- Value-Driven Marketing

YEAR 4

- Business Ethics, Sustainability and Corporate Social Responsibility
- Management Insight and Consultancy
- Contemporary Issues in Marketing
- Honours Dissertatio

Admission Requirements

The programme is addressed to high-school leavers who wish to pursue a career in the area of Marketing Management.

Required documentation:

- Completed application form
- Copy of passport (page with your personal details and photo)
- Certified English translation of High School Leaving Certificate and mark sheet or equivalent qualifications• Proof of English language proficiency
- Letter of recommendation / reference from academics or employers
- Other certificates/degrees

Cases of candidates with proven knowledge in the field in addition to theirSecondary education are examined on a case-by-case basis.

A personal interview complements the evaluation of the above documentation.

Academic Staff

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Student / Alumni Testimonials

George Bousias, Bachelor (Hons) Business Management graduate

During times of radical change, the decision regarding a young person’s education is crucial. So, when I was called to decide where I would pursue my studies in Economics and Business Administration, I trusted the pioneers in education by choosing Metropolitan College. The journey to knowledge might be arduous, but when you have qualified academics by your side providing you with precious knowledge and support, everything becomes easier and more enjoyable.

Nikolaos Chaniotis, BA (Hons) Marketing student

To this day, my experience as a student at Metropolitan College has been very constructive. The undergraduate programme in Marketing includes highly interesting Modules which challenge students and engage them in a creative process. There is close communication between students and teachers, with teachers being excellent subject experts, patient, helpful and always available for their students. The interactive lectures promote debate on class material and thus help students digest the knowledge provided and develop crucial skills, such as critical thinking.